The concept for ‘Bite Me’ draws heavily from my love of Freddie Mercury, Brigitte Bardot, movies and typography. I see these elements as the formula that makes up my design aesthetic and style. The name ‘Bite Me’ references another element included in this project, that is my favourite animal, sharks. The film stills are from one of my favourite films, JAWS. ‘Bite Me’ also references the attitude I wanted the images to communicate, which is fierce and bold.